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Philip Morris sees cigarette sales fall

Philip Morris is a brand of tobacco products that, like Marlboro, falls under the Altria group. In recent years they have still made a profit, but less and less. Since the world's largest tobacco producers admitted in the 1990s that smoking is harmful, they have been struggling to convince smokers to buy their products. They are also restricted by legislation to promote tobacco products. Has the last hour struck for Philips Morris?

Altria has to play open card

Altria, the parent company of Philip Morris, among others, had to publish a number of statements from the federal court, which are also prominent on their website. Let's list some of these points:

Smoking kills an average of 1,200 Americans per day.

  • More people die from smoking than from murder, AIDS, suicide, drugs, car accidents and alcohol TOGETHER.
  • Smoking causes heart disease, lung problems, leukemia and cancer throughout the body.
  • Smoking also leads to lower fertility and health problems in newborn children.
  • Smoking is addictive due to the presence of nicotine.
  • It is not easy to quit smoking.
  • Smoking affects brain activity, which makes quitting so difficult.
  • Light cigarettes and cigarettes with less tar are no better for your health.
  • There is no such thing as a "safe" cigarette.
  • These are all statements that can be found on the website of the tobacco producers. Not because they want to, but because this is legally imposed.

Conscious strategy of the tobacco industry

A point that is repeated several times in the list is the fact that tobacco producers have deliberately made products more addictive to bind smokers. This is in contrast to e-cigarette manufacturers who want to help people get rid of smoking. In addition, the user can choose to use products with or without nicotine. The inventor of the e-cigarette invented this device to help his father with lung cancer. Unfortunately, it was too late for his father.